2025
Gardyn
Product Research & Design Lead
Conducted research studies to better understand device and membership churn
Created a project plan and a customer interview guide
Uncovered opportunities to improve Gardyn products and customer experience
Identified, engaged and interviewed customers
Presented research results to CEO and stakeholders from cross-functional teams
2024
Eastern Standard
Lead UX Strategist
Led client brainstorm workshops for Motor Information Systems and Colorado University
Created, tracked and synthesized results of client and audience surveys
Conducted user experience audits an e-commerce optimization platform
Worked closely with content, design and tech teams on implementing research insights
Brainstormed and captured design solutions in wireframes and prototypes
Analyzed and optimized the information architecture of client websites
2023
BlackRock
Product Design Lead
Conducted and synthesized research across all lines of business
Identified gaps in the individual investor experience and designed solutions for them
Redesigned ETF product detail screens to better match people’s needs
Designed opportunities for financial advisors to deepen client relationships
Designed ideas for incorporating an AI assistant in a hub for financial advisors
Eastern Standard
Lead UX Strategist
Helped an art institution identify site experience gaps and improve navigation
Conducted audience, client and competitor research for a leading law firm
Synthesized research results, identified opportunities and presented them to clients
Updated a leading law firm's web experience and captured the new approach in wireframes
Worked closely with content, design and tech teams on strategy implementation
2022
Fantasy
Lead Experience Designer
Led a collaborative brainstorming workshop with Bell Helicopters
Explored new approaches for the Bell Helicopters site experience
Addressed client and customer painpoints in an updated site experience design
Applied usability testing insights in updates to the Fisher Investments retirement hub
Conducted a detailed analysis of the competitive landscape for Salesforce
Created and tested designs for a Royal Caribbean cruise comparison tool
2021
Fantasy
Lead Experience Designer
Identified improvements to the Royal Caribbean cruise booking flow
Conducted usability testing of design prototypes and synthesized results
Presented research insights, ideas and solutions to internal and client teams
PWC
Product Research & Design Lead
Created, tested and refined the design of a modular template content system
Led multi-disciplinary teams on strategy and design implementation
Mentored and trained company staff on the usability testing process
2020
PWC
Product Research & Design Lead
Shaped strategy and designed internal applications and products used by teams worldwide
Helped create and facilitate brainstorming workshops with multiple teams
Planned, conducted and presented results of in-person and remote usability tests
Presented insights and opportunities uncovered during research to stakeholders
Planned and designed the experience of a resource and activity hub
Created surveys in Qualtrics, synthesized results and presented takeaways
2019
Citi
Mobile UX Consultant
Performed a competitive analysis of mobile banking websites for Citibank
Identified user experience and design gaps on Citibank's mobile website
Came up with ideas for usability testing scenarios and design updates
PWC
Product Research & Design Lead
Collaborated with stakeholders on defining project requirements
Coordinated, conducted and summarized takeaways from stakeholder interviews
Analyzed competing and inspirational experiences, highlighting key takeaways
2018
Virtue Worldwide
Lead UX Designer
Led research and design of an enhanced retail experience for a luxury retailer
Visited and observed competitors and inspirational retail experiences
Spoke with customers and staff; analyzed inspirational apps and industry trends
Collaborated with strategy, tech, client and design teams on implementation
SapientRazorfish
Lead Experience Designer
Worked with internal teams and Comcast clients on redesign of xfinity.com
Planned and conducted in-person usability tests prior and during the redesign
Led collaborative client workshops and presentations of my work
Worked closely with designers on updates based on results of usability testing
2017
Universal Music Group
UX Research & Design Lead
Created a flexible design system used across the entire digital supply chain
Designed a self-service product ordering portal for UMG business partners
Worked with business teams on design of a product marketing hub for labels
Created a reporting dashboard, allowing for custom and pre-defined reports
2016
Universal Music Group
UX Research & Design Lead
Conducted field research and interviews with staff and stakeholders
Performed usability audits of existing operations systems interfaces
Led experience and interface redesign of a business partner management portal
Worked with product and tech leads on design of an order management interface
Havoc
Lead UX Designer
Led the user experience design of a global robotics developer portal
Orbtec
Senior UX Designer
Designed a responsive web experience for a new premium appliance brand
2015
Deutsch
Senior UX Designer
Captured the experience architecture and functionality of a paint color picker app
Designed responsive experiences for Sherwin-Williams product websites
Helped integrate an Instagram video series into a web experience
UX Checkup
UX Design Consultant
Optimized a responsive web loan application process for an online lender
Performed a usability audit and redesigned the experience of an sports betting website
2014
Organic
Director of User Experience
Led experience research, strategy and design on Kohler site redesign project
Defined the experience of Kohler web properties including DTV, Touchless and Colors
Provided user experience guidance to design team on Olay digital design projects
Explored experience design ideas and opportunities for HBO and Baker pitches
2013
AllianceBernstein
Lead UX Designer
Worked with client teams on a customization tool for financial advisors
Optimized the user experience architecture of several investment portals
Created experience architecture of a customer-facing investment election dashboard
Conducted research and presented insights and design ideas to stakeholders
Organic
Director of User Experience
Led the information architecture and experience design of the Visa US site
Pond5
Product Design Consultant
Optimized the checkout experience of an online stock media marketplace
2012
Tykoon
Director of Product & User Experience
Defined the web and mobile experience of a financial education app for kids
Provided user experience guidance to business, design, marketing and tech teams
Collaborated with key stakeholders on defining experience and business strategy
King & Partners
Lead Information Architect
Worked with design team to define UX of a high-end residential hotel site
Evoke Health
Senior UX Designer
Designed the mobile experience of an OTC stomach relief medication brand
Deutsch
Information Architect
Defined and captured PNC Bank Retirement site user experience updates
Conducted market research and an experience audit of a PNC financial education site
Defined the user experience of PNC Home Lending Hub loan process tools
2011
Deutsch
Information Architect
Defined the user experience of a skin treatment medication companion iPhone app
Captured the details of a process flow for a Microsoft online coding contest
Designed the user experience of an interactive map website for Aruba
TigerSpike
UX Specialist
Defined the experience of a Food Network restaurant management app
Designed the user experience of an IHS data research and analytics iPad app
Time Inc.
Information Architect
Created a web experience for Ford’s quarterly owner magazine
Conducted research informing The Shops at Columbus Circle website redesign
Designed the user experience of The Shops at Columbus Circle website
Pond5
Product Design Consultant
Conducted a user experience audit and presented long and short-term improvements
Optimized the user experience of the upload process for a stock media marketplace
2010
Interbrand
UX Analyst
Analyzed and optimized the user experience of an AT&T idea crowdsourcing site
Sudler & Hennessey
Lead Information Architect
Designed the user experience of patient and doctor facing pharmaceutical sites
Deutsch
Information Architect
Created a web landing experience for a Microsoft Cloud advertising campaign
Defined the information architecture and user experience of a PNC IRA website
Proposed new features and captured the user experience of an interactive online quiz
2009
StrawberryFrog
UX Designer
Optimized the web experience of Natura, a Brazilian eco-friendly cosmetics site
Evoke Interaction
UX & QA Analyst
Analyzed site experience and collaborated with developers on implementing solutions
Deutsch
Information Architect
Designed the web user experience of an anti-drinking campaign website
McGraw-Hill
Lead UX Designer
Redesigned the user experience of a custom textbook e-commerce website
Designed an admin interface for reviewing, approving and deploying products
Created interactive prototypes, conducted usability testing and presented results
DraftFCB
Information Architect
Designed the user interface of a tablet app used by Pfizer sales reps
2008
Euro RSCG
Information Architect
Led design of web user experience for Claritin, a leading allergy medication
Introduced and established a usability testing process within the digital group
R/GA
Interaction Designer & QA Engineer
Analyzed and refined the experience of the NikeID online custom shoe design platform
Led quality assurance activities on NikeiD and Nike Basketball websites
2007
R/GA
Interaction Designer & QA Engineer
Performed a usability analysis of Sunglass Hut website and presented findings
Led quality assurance activities on Nike Dunk and Nike Air Force One websites
Defined and implemented quality assurance testing strategies on Verizon websites
Before 2007
Hudson Soft
Lead QA Tester
Managed quality assurance planning, bug tracking and reporting activities
Clients: Elsevier, Oxford University Press, Wiley
Citibank
Integrated Systems Tester
Performed extensive quality assurance testing on an online banking system
Lead quality assurance testing of an IVR (Interactive Voice Recognition) system
Fujitsu Consulting
Lead QA Analyst
Coordinated quality assurance planning and execution on financial web applications
Clients: Merrill Lynch, JP Morgan Chase, PR Newswire
G2
Senior QA Analyst
Managed a quality assurance team, leading to a successful relaunch of Pfizer.com
Clients: Pfizer, Adobe, Aetna, AT&T, BMW, BP