Independent UX Research & Design Lead based in NYC

Alex Bentsen smiling

Trusted by organizations worldwide to uncover insights, test ideas and solve problems for over 15 years

I'm currently helping Gardyn, a home hydroponics innovator, optimize their customer experience, products, app and AI assistant.

My recent work includes:
• developing a digital experience strategy with University of Colorado
• helping Motor Information Systems improve their web sales funnel
• designing an AI assistant for financial advisors with iShares
• helping Bell re-imagine how people buy helicopters

An International Marketing degree, background in Quality Assurance and a keen interest in psychology complement my UX expertise.

View examples of my work or contact me to discuss your project.

Universal Music Group logo
Fantasy logo
Pond5 logo
Royal Caribbean Cruises logo
Gardyn logo
Food Network logo
Kohler logo
“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”

Amanda DiPietra

VP Project Management

AllianceBernstein

“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”

Amanda DiPietra

VP Project Management

AllianceBernstein

“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”

Amanda DiPietra

VP Project Management

AllianceBernstein

Work examples

Making it easy to discover, compare and book a cruise

I led a major redesign of the cruise discovery and booking journey that addressed business challenges and received excellent customer feedback for Royal Caribbean, a cruise industry leader.

Making it easy to discover, compare and book a cruise

I led a major redesign of the cruise discovery and booking journey that addressed business challenges and received excellent customer feedback for Royal Caribbean, a cruise industry leader.

Making it easy to discover, compare and book a cruise

I led a major redesign of the cruise discovery and booking journey that addressed business challenges and received excellent customer feedback for Royal Caribbean, a cruise industry leader.

Elevating the retail shopping experience

I led research and UX design of reimagined customer and stylist journeys that enhance the shopping experience and deepen relationships for Forty Five Ten, a high-end retailer.

Elevating the retail shopping experience

I led research and UX design of reimagined customer and stylist journeys that enhance the shopping experience and deepen relationships for Forty Five Ten, a high-end retailer.

Elevating the retail shopping experience

I led research and UX design of reimagined customer and stylist journeys that enhance the shopping experience and deepen relationships for Forty Five Ten, a high-end retailer.

Helping employees worldwide work more effectively

I led research, strategy, UX design and testing of tools that help 370,000 workers worldwide be more effective at their jobs and help PwC, a leading consulting firm, stay ahead of competition.

Helping employees worldwide work more effectively

I led research, strategy, UX design and testing of tools that help 370,000 workers worldwide be more effective at their jobs and help PwC, a leading consulting firm, stay ahead of competition.

Helping employees worldwide work more effectively

I led research, strategy, UX design and testing of tools that help 370,000 workers worldwide be more effective at their jobs and help PwC, a leading consulting firm, stay ahead of competition.

Redesign of critical supply chain interfaces

I led redesign of global supply chain user interfaces that reduced costs and streamlined worldwide operations for Universal Music, the biggest music company in the world.

Redesign of critical supply chain interfaces

I led redesign of global supply chain user interfaces that reduced costs and streamlined worldwide operations for Universal Music, the biggest music company in the world.

Redesign of critical supply chain interfaces

I led redesign of global supply chain user interfaces that reduced costs and streamlined worldwide operations for Universal Music, the biggest music company in the world.

How can I help you?

Get in touch to discuss your project.

Contact

How can I help you?

Get in touch to discuss your project.

Contact

How can I help you?

Get in touch to discuss your project.

Contact