Alex Bentsen UX Research & Design Lead based in NYC

I help organizations of all sizes uncover insights, test ideas and improve customer experiences
I've spent 15 years (10 as a consultant) leading research and design projects for B2B, B2C and D2C clients across a wide range of industries and platforms.
Most recently, I helped Gardyn, a company revolutionizing indoor gardening, optimize their customer experience, products, app and AI assistant.
A background in Quality Assurance, an International Marketing degree and a keen interest in psychology complement my UX expertise.
View case studies of my work or contact me to discuss your project.
What it's like to work with me
“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”
“Alex has a remarkable ability to take a document loaded with convoluted business requirements and indiscernible flow and create an elegant and simple user experience and story. He is very responsive to time-sensitive requests and deadlines. He is meticulous in his approach, producing work that is consistent and highly detailed. Alex’s insights on UX and IA were imperative to the success of the project.”
“Alex's proficiency at building an intuitive user experience was evident from the start. He is a diligent worker who consistently produces fantastic results. As the content strategist, I was impressed with the collaborative approach he took, as well as the way he documented and presented his work. He is also a great pleasure to work with, possessing the flexibility and good humor to adjust to changing conditions and goals.”
“Havoc hired Alex to rapidly develop a global development portal architecture for the world’s biggest robotics company. Alex completed a very thorough analysis and rapid understanding of a very complex set of requirements. He works hard, fast and accurately. The results were exceptional.”
“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”
“Alex has a remarkable ability to take a document loaded with convoluted business requirements and indiscernible flow and create an elegant and simple user experience and story. He is very responsive to time-sensitive requests and deadlines. He is meticulous in his approach, producing work that is consistent and highly detailed. Alex’s insights on UX and IA were imperative to the success of the project.”
“Alex's proficiency at building an intuitive user experience was evident from the start. He is a diligent worker who consistently produces fantastic results. As the content strategist, I was impressed with the collaborative approach he took, as well as the way he documented and presented his work. He is also a great pleasure to work with, possessing the flexibility and good humor to adjust to changing conditions and goals.”
“Havoc hired Alex to rapidly develop a global development portal architecture for the world’s biggest robotics company. Alex completed a very thorough analysis and rapid understanding of a very complex set of requirements. He works hard, fast and accurately. The results were exceptional.”
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